Designing Lead Nurturing, Lead Scoring, and Drip Email Campaigns with Myk Pono

Questions I ask in this episode:

1. What is nurturing? lead nurturing, and customer nurturing?
2. Why is a nurturing strategy essential for growth?
3. How a company’s growth stage impacts lead scoring

4. Why a prospect’s FIT and PAIN are at the core of any lead scoring strategy
5. How to design a lead scoring system
6. What is a target (or SDR-ready) score and how do you select one?
7. What are the factors that drive lead scoring?
8. Reaching an SDR-ready Score
9. Static vs. Predictive lead scoring
10. What are the biggest mistakes when it comes to lead scoring?
11. What are the primary categories of drip email campaigns?
12. Segmentation can increase the effectiveness of your drip email campaigns

In the episode you will learn:

PART 1: Nurturing: Lead Nurturing and Customer Nurturing
PART 2: Lead Scoring Strategy and Design
PART 3: Drip Emails As A Primary Lead Nurturing Mechanism

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