Facebook as a source of ProspectsFacebook is right now at its apex of the user base. Facebook takes the biggest pie in most of the countries' social media share. Facebook is the number one platform in terms of Monthly Active Users, in many countries. Most businesses in 2020 neglect Facebook as a source of the prospect because of saturation in terms of growth. However, businesses forget that Facebook has a lot of users. Here's how you can use Faebook to get Leads for your business
1. Find HangoutsBasically in this step, you will need to find the place where your ideal customers' hangout. On Facebook, there are two places,
2. Find Engagement GoldThe organic growth of a page or group on Facebook is tied to the level of engagement they have. Higher the engagement, the higher the chance of finding quality content. If you want to verify the organic-ness of a group/page, check out the genuine comments on the old posts. The new posts might not have comments as maybe many members of the group/page haven't seen the post. Higher the number of actual valuable comments engaging in a conversation, higher the value that group/page can provide you.
3. Find Common PointSay you came across a person who comments a lot on other posts. This person looks like they are trying to engage and bring attention to themselves. Let's do that. Let's go to their profile, and see what they are all about. While going to their timeline, see what they are interested in. Who they are, and what type of content they are sharing online. Answering these questions will help determine if they are your ideal prospect. This is how you find prospects on Facebook. People who are going out of their way to be noticed, you go to them. Starting out, please refrain from pitching our product/service in the first message. You have browsed their profile. Try to find something you both have in common. Something you can use as an ice breaker and a conversation started. Protip: Be true, don't fake.
4. Start ConversationHow do we message them? Say hi straight up? Short Customised messages with hook and a call to action. Keep your Facebook messages simple. Like an email body. Here's a sample Facebook Message
Hey James, How are you Came across your profile on London Tech Developer's group. Thought I come here and say hi. Saw you are into the new Raspberry PI 4 hacking. I love these machines.
How long have you been working in Tech Security? Have a great day! AliLet's break it down.
Hey [first name], [simple started salutation] Came across your profile on [where you saw this person's profile]. Thought I come here and say hi. Noticed you are into [something they posted about]. [Talk about something you both have common in]
[Question, as Call to Action] Have a great day! [Your First name]