Small and Medium Businesses are of the most growing segments in the Indian market. There are many ways to get clients and customers, here in this article we will explore advertisements routes. Here we’ll go through two phases whiich are:
- How to Identify Target Customer
- Which Ads to Campaigns to use
How to Identify Target Customer
Your target customers are the prospects which fit in well for your offering. These people appreciate your promotional strategies, while others might dispose of it.
To identify your ideal customer, check the following statements.
Define your product or service from the customer’s point of view. What does your product do for your ideal customer? What problems does your product solve for your customer? What needs of your customer does your product satisfy? How does your product improve your customer’s life or work?
Define the ideal customer for what you sell. What is his or her age, education, occupation or business? What is his or her income or financial situation? What is his or her situation today in life or work?
Determine the specific benefits your customer is seeking in buying your product. Of all the benefits you offer, which are the most important to your ideal customer? What are the most pressing needs that your product or service satisfies? Why should your customer buy from you rather than from someone else?
Determine the location of your exact customer. Where is your customer located geographically? Where does your customer live or work? Where is your customer when he or she buys your product or service?
Determine exactly when your ideal customer buys your product or service. What has to happen in the life or work of your customer for him to buy your product? What time of year, season, month, or week does your customer buy?
Determine your customer’s buying strategy. How does your customer buy your product or service? How has your customer bought similar products or services in the past? What is your customer’s buying strategy? How does your customer go about making a buying decision for your product?
Which Advertisement Campaign to Choose?
Once you are done setting up, you will be spending most of your time in advertisement campaigns. One of the most crucial aspects every B2B forgets to incorporate in their plan is, taking feedback seriously. Every B2B need to learn to take feedback at the right time, and make changes necessary in the plan.
Once we have setup up a plan, these are the various type of ads available to you.
Digital Advertising is a good start to make your product or service to be recognised globally. The advertisements on the internet are called online advertising. The advertisements that you see on the various online platforms, for example, the advertisements that pop up in your website or on any social media is a primary source of revenue. These advertisements based on the customer needs can be placed smartly such that the product or service gets a maximum view.
The traditional way of advertising that is paper will never be outdated. However, if there is one thing that’s certain about advertising, it’s that being different is good. There are still some customers who insist on print advertising. A return to print advertising and the tactile feeling and permanence they provide is definitely on the cards. Typically, print can be split into three subcategories:
An advertisement that is printed in a magazine, a newspaper, or anything else that comes out at regular intervals, is called periodical advertising or print ad. Over the years, print ads were the gold standard for advertisers and their customers. To grab the centre spread of a big magazine or the back cover of a newspaper meant millions of people saw the message.
Point-of-Sale Advertisements: Brochures, Leaflets, Flyers, Handouts
Although some of these media can be placed within the pages of newspapers and magazines, they are treated as a separate entity, usually because they have less chance of being seen. From something that sits on a counter or customer service desk to a glossy car brochure, small print media offer a more intimate and long-form way of engaging the consumer. Use this approach when you have more information than you can cram into a print ad.
Direct Mail Advertisements
The previous ways of advertising techniques can be incorporated into direct mail. It simply means that your printed pieces are mailed directly to the consumer. This is a technique that has been and continues to be. If it is creative and intelligently conceived and executed, direct mail can be a fantastic way to engage the customer. Do not count it out.
To reach out to a bigger market, this kind of advertising has come which includes television and radio. Broadcast Advertising has, until recently, been the most dominant way to reach a large number of consumers.
This is a broad term that describes any type of advertising that reaches consumers when they are away from home. Also called “out of home” advertising. For example, billboards, bus shelter posters, fly posters, and so on.
Bonus- How To Brand Yourself
You are the first person from the brand who will be known. Literally, have your product or services on various merchandise such that it reaches a larger audience. The marketing gurus say and I quote “You learn from repetition”. If it clicks once, repeat and believes the same applies to get people’s attention too. The more they see your business name, the more familiar they will feel with your business and that leads to more sales. Everything is interlinked.
To wrap up, no matter how much the world has changed, the fundamentals of sales have remained the same, because they are based on the fundamentals of human nature. And part of that is the success of outbound sales. It’s a solid foundation for salesmanship, and while it’s constantly changing and evolving, it’s not going anywhere.