Question: Is ABM for Small Businesses best Strategy?
Account-Based Marketing is implemented by businesses with their main interest in acquiring high-value businesses as their customers. A lot of misconception and misuse of Account-Based marketing has given the impression that most B2B companies are better served by taking up strategies which employ a broad-reaching approach to their sales and marketing efforts.
Because ABM for Small Businesses requires more emphasis on account-level personalisation than traditional marketing, it’ has created a huge window of error and made it one of the least understood marketing strategy.
However, advances in Cloud computing have enabled Tech Companies to create ABM for Small Businesses. Platform Like Intandemly is equipping marketers and salespeople to employ Account-Based Marketing with ease.
Previously only Large and Mid Size companies used ABM Strategies, but recently even small businesses and seed level startups have also started using Account-Based Marketing methods.
If you are a B2B company with a high-value product/service, then ABM for Small Businesses applies to you! If would like to see how Account-based marketing can help you, please click here to start a 7 day free trial of Intandemly’s Powerful Account-Based Marketing tool.