Myk Pono on Lead Nurturing, Scoring, and Drip Email Campaigns

Myk Pono’s Podcast Episode

Questions I ask in this episode:

  1. What is nurturing? lead nurturing, and customer nurturing?
  2. Why is a nurturing strategy essential for growth?
  3. How a company’s growth stage impacts lead scoring
  4. Why a prospect’s FIT and PAIN are at the core of any lead scoring strategy
  5. How to design a lead scoring system
6. What is a target (or SDR-ready) score and how do you select one?
  6. What are the factors that drive lead scoring?
  7. Reaching an SDR-ready Score
  8. Static vs. Predictive lead scoring
  9. What are the biggest mistakes when it comes to lead scoring?
  10. What are the primary categories of drip email campaigns?
  11. Segmentation can increase the effectiveness of your drip email campaigns

 

Relevant Free Giveaway: Sales Plan to get Leads For technical Founders

 

In the episode you will learn:

  1. Nurturing: Lead Nurturing and Customer Nurturing
  2. Lead Scoring Strategy and Design
  3. Drip Emails As A Primary Lead Nurturing Mechanism

Myk Pono on Designing Lead Nurturing, Lead Scoring, and Drip Email Campaigns

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