The Intandemly journal.
Practical perspectives on Account Based Sales, GTM and enterprise revenue.
How to Write a Key Account Plan: A Simple Template
A practical way to write a key account plan: five sections on one page, who sits on the buying committee, where you stand today, the next three moves and a short monthly review.
ReadPipeline Coverage: How to Calculate It for Your Team
What pipeline coverage is, how to calculate it from your own win rate, why a single ratio misleads you and how to check coverage account by account when deals are large.
ReadLead Generation Cost: What Drives It and How to Compare
What drives lead generation cost worldwide: the four ways to pay, hidden costs outside the quote, how to compare quotes on cost per qualified conversation and when cost per lead is the wrong measure.
ReadFirst Sales Hire or Outsource? What Founders Do First
Before a first sales hire or an outsourcing contract: split opening from closing, run three tests on your own pipeline and see what each path takes from the founder's week before choosing one.
ReadLead Generation for SaaS: Where It Breaks, What Next
What lead generation for SaaS usually means, the four routes companies take, where it breaks for a longer cycle with several buyers and when naming your accounts fits better.
ReadSDR as a Service: What You Get and Whether to Buy It
What SDR as a service means, what lands on your desk in the first weeks, the questions to ask before you buy and how it differs from working named accounts.
ReadHow to Choose an Appointment Setting Company
A buying guide for appointment setting companies: what to settle before you speak to anyone, the questions worth asking, three traps and a named-account standard to judge against.
ReadHow Many Accounts Should an SDR Work? Do the Sum
Why there is no standard number of accounts per SDR, what decides capacity and a five step calculation you can run on your own team, with a lead quota set against a named-account load.
ReadBuying Committee Mapping: Who Decides a B2B Deal
How to map the people who decide a B2B deal: the six seats to look for, where to find the names, what to do with the finished map and why one contact is never enough.
ReadName the accounts you need to win. We'll show you how we'd open them.
In 30 minutes, a senior strategist reviews your target accounts, maps a sample buying committee and shows you the account-based plan we'd run.
Senior strategist, not an SDR · Sample buying committee mapped live · No generic deck
- Reviewed by a senior Intandemly strategist
- Sample buying committee mapped live
- Tailored account-based plan, no generic decks