How V2MOM Continues to Revolutionize Goal Setting in 2023?



In today's fast-paced world, setting clear goals and devising effective strategies to achieve them is crucial for success. Coined by Salesforce's founder, Marc Benioff, V2MOM has become a game-changer, empowering individuals and organizations to reach new heights. If you're short on time but still want to grasp the essence of V2MOM - a powerful goal-setting and strategic planning framework - we've got you covered! Below, we've embedded an exclusive video featuring renowned entrepreneur Pranav Karat, who discusses V2MOM and its recent changes. Pranav's insights and practical tips make this video a must-watch for anyone eager to excel in their endeavors.

Now, for those who prefer a more comprehensive understanding, we'll also delve into the core components of V2MOM and explore why it remains relevant and impactful in 2023.

We'll back our insights with statistics and highlight resources for further exploration. So, whether you decide to watch the video or read the entire blog, let's unlock the secrets of V2MOM and embark on a journey to success!

The Evolution of V2MOM:

The V2MOM framework, with its acronym standing for Vision, Values, Methods, Owner, and Metrics, has evolved over time to adapt to the dynamic needs of businesses and individuals. Originally, "Obstacles" were identified as potential challenges, but some variations of the framework now emphasize "Owner" to assign clear accountability for each goal or initiative. Furthermore, the shift from "Measure" to "Metrics" highlights the significance of data-driven insights for tracking progress.

Let's break down each component of the V2MOM framework:
Vision: The "Vision" component is all about defining a clear and inspiring picture of what you want to achieve. It involves crafting a long-term, high-level goal that serves as the guiding star for your organization or personal endeavors. The vision should be ambitious, motivating, and aligned with the core values and mission of the entity.

  Values: "Values" represent the guiding principles and core beliefs that underpin the decision-making process and behavior of the organization or individual. These are the fundamental ethics and moral standards that are non-negotiable and serve as a foundation for actions and choices made to achieve the vision.

Methods: The "Methods" section involves outlining the specific strategies, plans, and approaches that will be employed to realize the vision. This component focuses on the actionable steps, initiatives, and projects that will be implemented to move closer to the defined objectives.

Obstacles (or Owner): Originally, the "Obstacles" component was a part of the V2MOM framework, representing the potential challenges and roadblocks that might hinder progress. However, some variations of the framework have replaced "Obstacles" with "Owner." In this context, "Owner" signifies assigning clear accountability for each goal or initiative. Designating a responsible party ensures that the necessary efforts are undertaken to achieve the goals effectively.

Metrics: The "Metrics" component deals with establishing measurable indicators or key performance indicators (KPIs) that help in tracking progress toward the set objectives. Metrics are essential for quantifying success, assessing performance, and making data-driven decisions to stay on track and make necessary adjustments if needed.

The Power of Ownership

In 2023, the concept of "Ownership" takes center stage in the V2MOM framework. By designating an Owner for each goal, V2MOM establishes a clear line of responsibility. According to a Deloitte survey, teams with defined ownership of goals outperform those without by 50%. This statistical evidence underscores the importance of individual accountability in driving better results.

The Driving Force of Progress

In today's digital age, data-driven decision-making is essential. V2MOM's shift from "Measure" to "Metrics" recognizes the significance of leveraging data for informed choices.

A McKinsey report reveals that data-driven organizations are 23 times more likely to acquire customers, six times more likely to retain them, and 19 times more likely to be profitable. Incorporating metrics into the V2MOM framework empowers individuals and organizations to track progress, identify bottlenecks, and make informed adjustments to achieve their objectives.

Embracing V2MOM: A Path to Achievement


The V2MOM framework provides a structured and comprehensive approach to goal setting and planning. By defining a compelling vision, setting clear values, devising actionable methods, identifying responsible owners, and establishing relevant metrics, individuals and organizations can align their efforts and focus on achieving meaningful results.

One of the key strengths of V2MOM lies in its simplicity and scalability. It can be applied at various levels, from individual goal setting to team alignment and even organizational strategy development. It fosters a sense of purpose, encourages collaboration, and promotes transparency in decision-making processes.

As the business landscape continues to evolve, V2MOM remains a relevant and powerful tool for driving success and ensuring that efforts are channeled toward meaningful outcomes. Its adaptability and effectiveness make it a valuable framework for anyone seeking to achieve their aspirations and make a positive impact.

Resources to Delve Deeper


For those eager to explore V2MOM further, here are some valuable resources:
  1. Salesforce's V2MOM Overview: Learn how Salesforce has embraced V2MOM to drive its success and growth. []
  2. Deloitte's Study on Goal Ownership: Gain insights into the impact of ownership on team performance. []
  3. McKinsey's Report on Data-Driven Decision Making: Understand the advantages of data-driven decision-making in the business world. []

Social Proofing


As we navigate the complexities of the business world in 2023 and beyond, V2MOM stands as a timeless framework for achieving success. Its focus on vision, values, methods, owner, and metrics empowers individuals and organizations to set ambitious goals, remain accountable, and make data-driven decisions. Embrace V2MOM as your compass, guiding you to reach your highest potential and create a lasting impact. In this pursuit of excellence, let V2MOM be your steadfast companion on the journey to success!